Job Title: Marketing / Brand Head
Job ID: 3365372
Organisation: Panache Recruit – Nigeria
Job Description:
• Development of the ‘strategic vision’ for each brand, the Brand Architecture, the Brand Pyramid (incl. it’s positioning) and its place in the company’s portfolio.
• to develop the annual marketing plan (and the three year rolling plan) including the marketing strategy and the investment mix.
• Develop deep, actionable consumer understanding& insights on brand, competition, usage and attitudes, purchase behaviourand leisure pursuits
• Lead development of ‘the big idea’, ‘advertising’, ‘activation plans’ and PR as applicable for the portfolio of the brands
• Help develop Trade Marketing plans with sales (Trade Promotion & Activation).
• Selection, Evaluation & Management of Bestin Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies& MR Agencies.
Desired Skills & Experience: MBA from a good business school. With 7-15 years of marketing exposure.
How To Apply:
If you are interested in working with the organisation and your skills and capabilities match the job profile, submit your application now.
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Job Application PortalMarketing/Brand Head Job