Why Apple's Subscription Switch Isn't Enough

 I was previously quite supportive of Apple's new-subscription offering mechanism and the policies it designed for media publishers back in February. But a few months later, and after Apple has lowered its big threatening stick an inch or two, I have an evolved perspective, and it turns out that now I see a fundamental flaw in Apple's position with publishers, despite a policy that, on the surface, seems quite fair. Let me explain. First, Apple's initial rule that publishers offer the same prices outside of an app as they do inside of an app was simply unmanageable in the real world.